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BABOON TO THE MOON
1. TikTok Architect
2. Cult Leader
3. Video Editor

created a world for B2TM on TikTok. experimentation and curiosity go a long way.
expanded the world of B2TM by introducing a cast of characters. 

constructed larger Brand Moments that live outside of TikTok. tapped into B2TM’s community of interesting people, asked them a lot of questions. 
Anywhere + Everything
limited run collections
B2TM artist collabs
UGC

+ content for Fly By Jing, Dusen Dusen, dedcool, Our Place, etc.